First of all, as long as you can make good use of Baidu bidding is a good thing, it can be said that all these years, I have been eating this meal Baidu, so I am very grateful to Baidu. This article is not to say that Baidu is not good. It is just a matter of fact. Only by understanding it can we make good use of it.
Here refers to the operation of the account, the other does not say, Baidu bidding in those unknown rules and cat greasy, many, give a few examples to illustrate briefly:
First, click the price formula. Many people know the formula, but who dares say it is accurate? Baidu itself is afraid to say it clearly.
Second, keyword matching (click to see the video for more details), the actual matching rules have been changed in the past few years without changing the name, such as synonyms in phrase matching, two years in silence to broaden the matching, since you both use synonyms to include, less money spent, then IPut it infinitely close to the core contains it, ha ha, similarly, now the core contains, almost equal to a wide range, the quality of search terms must be reduced, which invisibly caused us about 20% of the waste.
Third, Baidu will often add a new pattern, such as the same stage show, the default is to start the state, no one will tell you in advance such a thing, the purpose is to increase the suspicion of malicious competition. There are also dynamic ideas, exact matching extensions, automatic ranking streams, and even today’s component ideas, and so on.Setting options is not clear and unclear.
Fourth, some cooperative networks, what traffic expansion and so on;
Fifth, quality, Baidu’s quality is not only the official Baidu said that a few factors, because you according to those aspects, no matter how to adjust, the result is no change in quality, unless you had too much garbage account, and you will find that a very poor word, people’s quality is not reasonable.Head above, quality must have other rules, cat greasy, and calculation deficiencies, years of practice has proved that quality can be improved in other ways, but this way is by no means Baidu said that a few points.
Sixth, ranking: the account’s own “promotion live” preview ranking function, as well as the “see ranking” function, price adjustments are to be doubly careful, such issues have been detailed in other articles, here is not much to explain.
In short, do Baidu bidding to have a sense of common sense, more importantly, can not be long-minded, Baidu bidding is only a tool you use to make money for you.