First, we introduce two key word price adjustment methods, and then introduce some basic principles of price adjustment.
First, single word price adjustment, using the “promotion live” tool in the bidding account.
The method is very simple, tool center to find the “promotion of real-time”, point to use it, and then input you want to adjust the key words, if there is no ranking, price can be raised, a key word price can be raised about 10%, for example, the word is now 2 yuan, then raise about 2 cents at a time, until the ranking is satisfactoryStop.
However, we should pay special attention to two situations:
1、Display delay:It is clear that the price has been mentioned, but the ranking has not been upgraded, there may be system delays, then do not continue to raise prices, easy to waste money, there is no good way to this point, can only rely on experience to master.
2、Promotion position:Normally the bidding position should be in the top of the promotion live, but sometimes it will be at the bottom, so when you use the promotion live preview, don’t just look at the top, find that there is no oneself on the price increase, that’s the winning move. First, check out a few bids.
3、Promotion bit reduction:Normally, when promoting live preview rankings, you should show five promotional results, but sometimes the system only shows two, when your words can clearly rank third, do not need to adjust prices, but you can not see, when this happens, do not rush to raise prices, there will also be high phenomenon, and visitors in searchYour words will show up in third place, so there’s no need to raise the price at all. There’s no good way to do that. It’s just a matter of experience…
4、New words:The new keywords in the unit, in the first few days before the release, its quality is 1, at this time, it is difficult to see the ranking in the promotion of the real situation, do not blindly raise prices, do not worry, countless actual cases prove that this situation basically does not affect visitors to search you, do not listen to a customer service said that the quality is 1 when the price should be raised, otherwise do notNo such thing can be found. (3-day bidding promotion training and bidding project guidance, suitable for those with bidding accounts, no basis, detailed inquiry: 15204606290 Weixin with the same name Mr. Wang Zhao)
Two, bulk price adjustment, using the “ranking” tool in the account.
Tool center to find “see the ranking,” point to use it, you can add 50-100 words, a unified display of ranking, at this time you can choose a lot of words without ranking, unified price can be raised.
However, we must pay special attention to this.：
1、Sometimes, for example, if you look at the ranking of 50 words, 20 of which are not ranked, but in fact, 10 of these 20 words are clearly ranked, so do not blindly raise prices in batches to avoid the situation of high prices, at this time should find a few words to “promote the reality” preview.If there is really no ranking, then adjust the price, these in my Baidu Bidding video tutorial has a detailed presentation.
2、When mobile rankings are displayed, sometimes this phrase basically shows that it is not above the mobile end, which is not blindly raise prices, or should go to promote live preview, because Baidu has a “strange” phenomenon, promote the real-time mobile ranking preview, often display the results of the top three bidding results show.At the bottom, this leads to the “look at the ranking” of the keywords are not above the move, in this case, you pay any higher price it will say you are not above the move, pit? Of course! But it is our tool to make money, so you have the ability to control it.
Three, Baidu bidding principle (saving principle)
1、The higher the ranking, the higher the price of clicks. For example, when a word ranks first in your account, the price of clicks is 5 yuan, then if ranked fifth, the price of clicks may be 3 yuan. See Baidu’s formula for calculating the price of clicks.
2、You think that the core words, that is, the most standard words of an industry, industry collective name, such as “decoration company”, when the price of such words is too high, do not continue to raise prices, because these words are peer search, real visitors, rarely to such a search.
3、When the promotion effect is not good, conversion is too low, you can generally consider reducing the price of key words, do not think that no one else in the top four or five will find you, this is wrong, the actual result is, as long as your bid is too low, there will still be a certain amount of display, or, the higher the bid, the probability of display.The bigger the offer, the lower the bid, the less likely it is to be displayed, and the fewer times it is searched out, rather than not found. So reduce the price of click through the way to reduce the cost of conversion, of course, if the effect is not too bad, do not recommend this way to save costs.