To control average click price and save costs, we need to start with the following aspects:
1、Improve the quality if you can do that.
2、Control ranking, ranked third to five, click the price is certainly much lower.
3、PC terminal plan and mobile terminal plan are set up respectively.
4、Each city plans to make an accurate bid. The drawback is that it will be very troublesome to operate.
5、Relax the matching mode, bid according to the matching, the average click price will certainly be lower, traffic will also increase, the disadvantage is more or less there will be some poor correlation of search terms.
6、Increasing traffic words will lower the price of traffic words, so will pull down the overall click price, but similarly, reducing the price and increasing traffic at the same time, the quality of search terms will decline.
7、To reduce the offer price at night, for example, the ratio of bid from ten to eight o’clock in the morning will be adjusted to 0.5..
8、Increase the number of keywords, or increase a large number of long tail keywords, enough words, even if the overall price down, the overall number of hits will not be less than when the word. (Wang Zhao bidding training: www.tuedu.cc)
9、Avoid using price adjustment software or the automatic ranking function of the account itself, because it is easy to cause the price of some keywords to be too high.
10、In the process of manual price adjustment, we should pay attention to the inaccuracy of Baidu’s own ranking preview and the “bidding price”.