1、Clicking rate
The ratio between the number of hits and the number of keywords displayed.
2、The matching degree of creative content and keywords refers to whether the key is smooth after the key is incorporated.
For example:
Key words: English Schools
Originality: to learn English well {Harbin English school}.
3、Correlation between creative content and keywords
4、Landing page: correlation between keywords, creativity and landing pages
5、Click performance: netizens click on search results and enter the website after performance.
6、Performance history of promotion account
1）Extension years
2）Is there any pause and illegal operation?
3）Overall structure of accounts
4）Overall quality of accounts
7、Matching method
8、Number of creativity, 3-5
9、Industry factors, some industry keyword quality is generally high, and some industries are low, there is no way.
10、Words
1）Length of words (long tail words)
2）Do you add area?
11、Uncertainty means that there are some reasons why it is not clear. Maybe quality itself is an inexplicable thing…
In addition, we will add some unconfirmed factors that may affect the quality.
1、Increase the number of prompting.
2、Remember, most of the words in the account are auxiliary subjects, and there is no other practical meaning to be used;
3、Try to match the main words when searching.
4、The more extensive the matching, the better the quality.
5、Absolutely not high price, high click rate, high quality, do not be misled;
6、Don’t start with the traditional ones, you will find that there is no use.
Keep in mind that the quality is catty, not too much to say, not so clear, because the method is not necessarily suitable for each type of account, and there are places I have not verified so clearly.